MM #28: 9 content marketing lessons from Underdog Content Con

Welcome to Marketing Mondays.

Last week, we completed the 6th Underdog Con.

9 speakers took part and shared lessons. Honestly, we invited the speakers because we want to learn from them too. Today, I'll share one highlight from each of them.

You can buy the recording access for the full scoop.

Today's a long issue. So, let's get started.

In today's issue:

• 9 takeaways from Underdog Content Con
• Don't miss: Deals from the conference.
• Now Hiring: Performance marketer.

Did someone forward this newsletter to you? Subscribe here

9 content marketing lessons from Underdog Content Con

I kid you not when I say, Underdog Con is one of the rare marketing conferences in Malaysia that brings practical lessons.

No fluff. No woo-woo. No run-to-the-back with your credit card.

Here's a feedback that affirms what we're building.

And yes. We take every piece of feedback seriously and act on it.

Here are our takeaways, in bite-size nuggets:

1/ "Document your business" - Ren Yi Chin,

Co-founder of myBurgerLab, Ren Yi advises marketers to create content documenting the behind-the-scenes process.

He shared the case study of Grumpy Bagels, where owner Claire Tan documented the entire process of turning a house into a bakery cafe on Instagram.

Her videos went viral. When she opened her cafe, people flocked over like it was the last day on earth.