Two quick announcements.
We're bringing Marketing Mondays back. Our goal this year? Make Daily CMO a platform for your marketing needs.
This means more interviews, marketing breakdowns, and stories.
I've always been fascinated about how companies do marketing, and turning them into lessons. If you have a marketing case study to share, submit one here and we'll feature you.
Secondly...
We're kicking off our first workshop on 31st Jan, this Wednesday, with Mel.
Kill "imposter syndrome" and prosper
Get your name and brand known this 31st January 2024.
It's a personal branding workshop, but it actually goes deeper than that.
Recently, we've made an eye-opening discovery.
It's a no-brainer that every company and individual have to post content to grab attention. So go create and post more, right? But do you know what is holding back really smart founders, entrepreneurs, and marketers from posting content?
Answer: The fear of being judged.
We sweep this under the rug, but it's a real concern. I've met people who rather "die" (that's the exact word they used) than post content that their friends and family might see.
It's also why you see people post crazy stories on LinkedIn, but not on their Instagram or Facebook.
If you face the same challenge, the personal branding workshop will solve that and more.
On our mind
Minimalism is popular again.
In the world of more, less is beautiful.
- One monitor instead of 3 monitors.
- 1 good book, instead of 5 books that you don't read.
- A watch that lasts till you're dead.
Minimalism applies to marketing as well.
- A landing page with 1 CTA v.s. a website with 10 CTAs.
- A marketing campaign with 1 goal.
- An ad with a single message, with no marketese.
Watch the Minimalism documentary for an eye-opening discovery on how you can declutter life and be more focused on the things that matter.
Because, let's face it.
The reason many marketing campaigns fail is because there were no focus.
Since we're on the topic of minimalism...
Here's another food for thought.
What's the difference between Western & Chinese teachings in marketing? Apps that came from the Western world like WhatsApp is built with a clean, minimalistic and clutter-free interface.
Then we have WeChat. A colorful, vibrant, and cluttered interface.
Both works.
Podcast takeaway of the week
In a recent episode of The Daily CMO interview, Reuben spoke with D2C Founder & Branding coach Mel Chai on the importance of standing out, how to break imposter syndrome, and why putting yourself out there in 2024 is crucial for your success:
Use the mirroring and labeling technique. When I talk to someone, I would mirror the person. If he says he love playing tennis, I would "mirror" what he said by saying, "tennis?". This will cause him to elaborate further, giving me more information about him.
In the loop
Email authentication is now a must for a safer, less messy inbox if it's going to enter Gmail or Yahoo inboxes.
SEO is thought to be changing with Search Generative Experience (SGE), but it seems like Google is still experimenting with it.
Google is phasing out cookies this year – and we will soon see more changes coming to the way we do paid advertising.
LinkedIn is discontinuing lookalike audiences and recommends predictive audiences.
The magic of successful remote teams is the ability to go async. Team members work on their time. Everyone documents well. Less meetings. Hey, even Daily CMO is async too.
Social media post of the week
It doesn’t matter what you do, or how successful you are. People are always going to say something. But don’t let that stop you from going out there.
Focus on the people whose lives you’re going to change.
Follow us on social media.
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Quote of the week
“Never give in! Never give in! Never, never, never, never—in nothing great or small, large or petty. Never give in, except to convictions of honour and good sense. - Winston Churchill
