Welcome to our new series, Marketer’s Playbook. This weekly series would cover marketers that have made significant impact in the industry and how they did it.

Who is Faisal?

An automation specialist who wants to help freelancers and e-commerce businesses grow. Among others, he has also:

  • Founder of WebMedic, an eCommerce growth service
  • Founder of WeGrow, a venture studio to grow online business 
  • Chief Technology Officer of Jomeinvoice, a FinTech eInvoicing solution (right in time for the implementation by the Malaysian government)
You can’t lose if you’re always learning
Faisal Hourani

Contributions include:

  • Created a custom dashboard for Pos Malaysia to increase process efficiency and productivity
  • Ventures include : 

1/WebMedic - a website maintenance and optimisation service

2/SnapMetrics - an AI powered marketing analytics application 

3/GetLeads - an AI powered tool to run automated paid ads

4/MarketingWizard - an AI powered software to automate marketing

5/SnapFix - a website maintenance software

6/GrowthProgram - an AI powered coach to help you grow


Faisal and Daily CMO

Faisal at our Underdog Ad Con

Tips from Faisal 

  • Help customers shop with a quiz - It adds a fun element to consumers and also helps the business to promote a suitable product
  • Make phone numbers obvious on the website - This creates a sense of assurance that there is support available to the consumers 
  • Focus ads on low-ticket items and email marketing on high-ticket items - A repeated finding is that consumers shop on their phone for low-priced items and their desktop for high-priced items

Connect with Faisal!

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