Relax… Humans sell better than AI
You’ve probably stumbled upon AI influencers like Lu do Magalu and Miquela.
They’re not real. Yet, they’ve taken over magazine covers, virtual runways, and brand ads.
And if you’re wondering, yes – AI-generated “influencers” get higher engagement rates at 2.84% compared to real influencers at 1.72%.
But… And this is a big one.
The same research confirmed purchase intent is higher when real influencers market a product VS virtual influencers. 31% to 20%.
You’re safe.
Here’s the kicker: In the age of AI, being human is a superpower.
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