You’ve probably stumbled upon AI influencers like Lu do Magalu and Miquela.
They’re not real. Yet, they’ve taken over magazine covers, virtual runways, and brand ads.
And if you’re wondering, yes – AI-generated “influencers” get higher engagement rates at 2.84% compared to real influencers at 1.72%.
But… And this is a big one.
The same research confirmed purchase intent is higher when real influencers market a product VS virtual influencers. 31% to 20%.
You’re safe.
Here’s the kicker: In the age of AI, being human is a superpower.
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