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Case Study: The 9 Best Lessons Learnt Running a Marketing Conference

It's not easy to pull off a successful conference. Here are 9 lessons we've learned from organizing Underdog Marketing Con.

Reuben Ch'ng

• 9 min read
Case Study: The 9 Best Lessons Learnt Running a Marketing Conference

First lesson: Realize that most of your attendees will sign up at the very last minute...

They will wait and see. Who is going? Which company is joining? Will I be free? Will the ticket price actually increase?

So if you happen to be organizing a conference/event that's just 2 weeks away, and don't have many registrants yet, relax! They will register nearer to your event.

11 hours before Underdog Marketing Con, and I was still receiving inquiries.

Underdog Marketing Conference

When we started Daily CMO – we thought that it will be a good idea to run a conference. Conferences bring people together and grow your network. It was a way to growth hack Daily CMO.

1 week into setting up, we realized how tough it was to organize a conference. From inviting the right speakers, getting them to say yes, securing a venue, budgeting, to promoting the event – there were challenges along the way.

In this post, I'll share with you the marketing lessons that we've learned organizing Underdog Marketing Con. Hopefully, it'll help you run a more successful conference than us.

Let's start!

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Table of contents:

  1. Don't rely only on paid ads.
  2. Provide food.
  3. Leverage other people's networks.
  4. $0 partnership strategy.
  5. Focus on sales before marketing.
  6. People will be last-minute!
  7. Create superfans.
  8. Lift your audience up.
  9. Build in public.