Cold dead fish on rice

Many people think that marketing is done to someone, to take, hustle, and steal attention. That if you sell insurance, then you must try anyway and by any means to get someone to buy.

That has given a bad rep to marketing.

Recently, I was approached by an insurance agent at a clinic. My first instinct was, "Ughh, go away scammy insurance scum"...

Somehow, this person was incredibly genuine. He asked about my kids, shared his experiences, listened as I shared my goals, and we found shared interests. Ohh, he's rubbing on me. I started to like him. I felt like referring him to others.

Marketing is about stories and connection.

We like to think that all we need are cold, hard facts. Just give me the facts! I don't want to be sold to.

But that's not how it works.

Telling people you sell "cold dead fish on rice", isn't going to build a line in front of your restaurant. A smarter move is to share stories of how the restaurant came about, the chef's roots, and why it's their mission to create the ultimate sushi experience.

People buy stories and meaning.

Leverage AI & marketing systems to tell better stories and grow revenue

The whole AI hype shouldn't scare you. AI is just a set of tools.

What matters is how you use them. You can build impressive n8n workflows. You can prompt, automate, and ship fast.

But without marketing judgment – understanding your customer, what they want, and if you can actually help them. AI systems don't compound. They just... look clever.

That's why we didn't want to build another “n8n AI agent” workshop.

In the AI Marketing Systems Workshop, we fuse:

• AI workflows with n8n (practical and hands-on)
• Marketing systems thinking
• Real-world decision-making from live campaigns

You don’t just leave with automations and tech knowledge. You'll know how to build, why it matters, and how to put AI into your workflow.

Learn more about AI Marketing Systems Workshop