As marketers, we want consumers to say, “that’s a hell of a product’ instead of “that’s a hell of an ad” - Leo Burnett
Know some Google Ads magic? ✨
“We need at least 100 leads”.
I was discussing a Google Ads campaign with a client.
“Okay, so… RM9,000 ad budget. That’s RM90 per lead. What has worked so far?” I asked, reverse engineering the problem.
“Umm, I think we can improve the Google Ads campaign. Maybe there’s a trick you know.” said the client.
I looked at their landing page and instinctively knew what was wrong.
There was no offer.
They hoped I had a Google Ads technique to magically increase leads, and lower cost.
Ahh, the classic case, of a business thinking they’ll hit their goals by spending more ads and hiring a “better” agency.
We took on the project anyway – ran ads, and edited the landing page throughout the ad campaign.
Here’s what we changed:
Conversions started trickling in.
What we did right:
- Identified what their clients want.
- Created an offer and made it super clear.
- Test everything.
What we didn’t do:
- Spend 100s of hours over-optimizing Google Ads
- Build a new landing page.
- Spend $208 for a new shiny sales funnel builder.
It’s rare for any business to have a traffic problem.
Google and META ad algorithms have gotten so good at reaching the right audience – that they’ll reach your target audience without you setting targeting up.
The biggest lever in any ad campaign is making a good offer on your sales page.
Action plan for you: Does your sales page solve a pain?
What's up in marketing💡
- If you’ve not seen it yet. GPT-4o is mind-blowing.
- People think GPT-4o will kill Duolingo. Personally, I don’t think that to be the case. It’ll complement Duolingo’s stance on education
- Some of the most successful content marketers are just great at systems.
- An amazing story, filled with marketing and business gems.
Deal of the week 🤝
Most businesses don’t have a problem getting traffic. They usually have a conversion problem. The Sales Page Makeover will help you fix that.
Workshop starts 29th May. Get in early now.
Video of the week 📹
Azlan and Kimberly of Otomate Me, share a story that will be relatable to anyone building a business or figuring out their marketing.
Plus, why they don’t just rely on online marketing – but put their bets on offline marketing.
Thought of the week 💬
When it comes to writing online, 'how I' beats 'how to'.
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