As marketers, we want consumers to say, “that’s a hell of a product’ instead of “that’s a hell of an ad” - Leo Burnett
Know some Google Ads magic? ✨
“We need at least 100 leads”.
I was discussing a Google Ads campaign with a client.
“Okay, so… RM9,000 ad budget. That’s RM90 per lead. What has worked so far?” I asked, reverse engineering the problem.
“Umm, I think we can improve the Google Ads campaign. Maybe there’s a trick you know.” said the client.
I looked at their landing page and instinctively knew what was wrong.
There was no offer.
They hoped I had a Google Ads technique to magically increase leads, and lower cost.
Ahh, the classic case, of a business thinking they’ll hit their goals by spending more ads and hiring a “better” agency.
We took on the project anyway – ran ads, and edited the landing page throughout the ad campaign.
Here’s what we changed:
Conversions started trickling in.
What we did right:
- Identified what their clients want.
- Created an offer and made it super clear.
- Test everything.
What we didn’t do:
- Spend 100s of hours over-optimizing Google Ads
- Build a new landing page.
- Spend $208 for a new shiny sales funnel builder.
It’s rare for any business to have a traffic problem.
Google and META ad algorithms have gotten so good at reaching the right audience – that they’ll reach your target audience without you setting targeting up.
The biggest lever in any ad campaign is making a good offer on your sales page.
Action plan for you: Does your sales page solve a pain?
Throwing more money into Facebook ads isn't the answer
If you sell online, you'll know that scaling isn't about spending more ads. On the flipside, it's about improving the experience for your customers.
The formula is simple.
When people feel happier, they buy more. As a matter of fact, don't we all buy things to feel good?
That's why you have to improve the experience on your site.
