BTS: Underdog Ad Con '23
Behind The Scenes 'BTS' of Underdog Ad Con. Not to be confused with Korean boy band, Bangtan Boys.
One thing I realized about the marketing world is that not many people are honest. They inflate their numbers and only share their wins.
Of course – who wants to look bad online?
The reason I wanted to build Underdog Ad Con in public. sharing what we did, the marketing wins, mistakes, lessons, and numbers – is in hopes that you'll learn something from it. Maybe it'll inspire you too.
So here goes.
This post will be updated periodically. Subscribe for free to get access to it and check back for updates.
Revenue report
The Google Sheet below details the current revenue of Underdog Ad Con: