Back from holidays? You need this.
Today’s newsletter is not on marketing, but it’s something every marketer needs at some point.
Here’s a banana.
How much does it sell?
RM1? RM5? RM10?
Now, what happens if we stuck it on a wall?
The duct-taped banana by Maurizio Cattelan is suddenly worth $120,000.
That’s the power of reframe.
What can you reframe today, especially when you’re back from the long weekend holiday?
- I have to catch up with work → I get to catch up with work
- I feel lazy after the holiday → I’ve recharged. My energy is now an advantage.
- I miss the holidays → What if I use the stories, photos & experience as content?
- I should have launched the campaign before the holiday → The delay means I had time to test ideas mentally. I can launch sharper and avoid wasteful spend
There are always two handles you can choose to grab. Which one will you grab today?
P.S. And then someone ate the Art Basel banana
Most leaders protect their ego, and their business pays for it. They are so busy being right to notice they are going broke.
I write that as a note for myself, and a reminder for you.
If you think your company’s leadership can be better, join me in Exceed Excellence’s live session tonight – 8PM, to discover leadership behaviours that are costing the business money.