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Most E-commerce businesses focus on running more and more ads. They look at what their competitors are doing and copy – and end up doing boring, vanilla marketing.

Through these mini lessons below, you’re going to learn that growing your revenue isn’t always about more advertising. More often than not, a few tweaks are all it takes to double your revenue.


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The lessons below are snippets from a webinar. Prefer to watch the full webinar? Click here to watch on YouTube

1) 3 Variables To Grow Your Revenue

More ads aren't always the answer to doubling your revenue. Instead, there are 3 variables you need: 

  • Visitors
  • Conversion Rate
  • Average Order Value (AOV)

Most people focus only on getting more visitors – and never optimize their conversion rate and AOV.

Suppose you have 30,000 monthly visitors. Around 2% become customers, and they spend an average of RM500. Your revenue is RM300,000

What if you improved the shopping experience and the conversion rate went up to 3%? Additionally, you created a new product bundle and your customers now spend an average of RM600. Your revenue is RM540,000

Lesson: Optimize your conversion rate and AOV

2) Find out where your customers are leaving

Tell us if you’ve experienced this before. You’re about to buy a rather expensive product online. You've added it to your cart, created an account, and made it all the way to the checkout page.

Suddenly, you’re hit with thoughts. “Is this the right choice?” “Do I really need this?” “Is there a cheaper price elsewhere?” 

Then you click the X button and leave…

Guess what? Your customers behave the same way. 

That’s why one of the first places to optimize for revenue is your store’s checkout page.

Include risk reversal and confidence boosters, like:

  • Customers testimonials 
  • A support contact 
  • A guarantee or warranty statement

This reduces the risk and encourages customers to complete their purchase – thus increasing your conversion rate. 

3) Optimize your placement

Just like shopping in a physical store, your visitors view your website a certain way. 

A common advice you might have heard is to put your most important offers “above the fold”. But the ONLY way to know how people browse your E-commerce store is to use analytical tools like heatmaps. 

Use tools like Microsoft Clarity, Hotjar, or Lucky Orange to see a heatmap of how users are browsing your website. 

Then optimize your product placements around your website accordingly. 

4) Be available

Seems like a no-brainer, but yet many E-commerce sites don’t even put up a customer support number on their website – for fear that people might call and take up their time. 

Think of it as the cost of doing business. 

Making your support number obvious reduces the risk to your customers. How? 

Think of it like having a friendly salesperson in-store: even if shoppers don’t ask for help, they feel better knowing someone’s available if needed. That sense of security can make all the difference online.

5) Case Study: Optimizing an E-commerce site for conversions

Watch a real-world example of an online store, EyeMuse – where the strategies above were applied. 

You’ll also discover several other optimization nuggets that were applied to the website – and how that improved the website’s optimization rate. 

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